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Five years ago, a property launch in Pakistan looked fairly predictable. A billboard along a main road, a few newspaper […]

A decade ago, most property marketing was built around a simple assumption: buyers would eventually visit the site before deciding.

For decades, buying property in Pakistan from abroad has meant relying on other people’s eyes. Overseas Pakistanis in the UK,

Real estate marketing in Pakistan used to rely almost entirely on printed brochures, scale models, and artist sketches to sell

Selling a property that doesn’t exist yet is one of the toughest challenges in real estate. Buyers are being asked